We help brands understand the relationship between their marketing spend and sales using advanced analytics.
But we won’t just give you dashboards and numbers, we work in partnership with our clients to create actionable insights that will drive more revenue and profit from your marketing investments now and in the future. This takes more than technical ability, our team are all highly experienced consultants who will gain a deep understanding of how your business works, to ensure our recommendations are impactful, realistic and commercially viable.
Our Approach
Every business is different and so to understand the holistic impact marketing has on performance we build bespoke models. We work closely with our clients to build a marketing analytics framework that works for them, using our deep sector expertise across all major verticals.
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1
Curate Data
Audit data needs, collect and integrate into secure storage locations, automate processes
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2
Understand Drivers
Create bespoke modelling framework that disentangles all business drivers
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3
Isolate performance
Calculate revenue and profit uplifts and ROI across marketing activities, campaigns & channels
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4
Optimise plans
Leverage forecasting and optimisation tools to determine optimal outcomes, overlaying constraints and strategic needs
What are the benefits?
Our approach to marketing measurement can help you answer questions like:
- What is the overall ROI on my marketing investment?
- How can I make a convincing case of the value of marketing to my board?
- Which channels, campaigns and activities work and which don’t?
- What is the short and long term impact of different types of marketing activity?
- How can I best balance budgets for brand and performance media?
- Where do synergies exist between activities and business drivers?
- How can I optimise the timings of my campaigns?
See a case study below or get in touch with us to hear how we can help.
