David has over 15 years’ experience helping large and small brands improve their understanding of marketing performance, with a relentless focus on improving business outcomes from marketing programs.
Whether engineering global-scale marketing measurement programs for multi-nationals or advising startups on how to accelerate scale through marketing, the application of data and technology to create tangible business value and better decisions has been a constant focus.
David has also pioneered the use of machine learning to transform media measurement and digital buying strategy, in some cases helping clients improve ROI by over 40%. David has served on the I-Comm data creativity board and has contributed to many winning IPA Effectiveness Award entries as well as winning two Broadbent Prizes for Best Dedication to Effectiveness.