Paul Dyson

Paul has over 30 years’ experience in measurement and optimisation of marketing, working for major companies such as Millward Brown/Kantar, MindShare and Dentsu. He founded Data2Decisions in 2001 which is now a global brand across the Dentsu Aegis network.

Paul has worked for clients in most categories and having set up and run his own business can ensure that outputs are relevant, actionable and able to make a real difference to revenue and profit.

Paul has written numerous papers, presented at many conferences and is on the review board for the International Journal of Market Research.